The restaurant business is the perfect match for Twitter marketing. In a nutshell, Twitter can be used to send lunch discount coupons, special event listings and to inform customers of what the daily lunch special is. Privately owned restaurants seem to benefit the most from the use of Twitter as a way to spread the word about menu offerings. My favorite bbq joint has a large Twitter following and each day I get a message with either a discount coupon code or something telling me about a special dessert or side item. It is a great way to keep in touch with your clients and keep your restaurant in front of them. Even if you only use Twitter once a week you can still benefit from this form of marketing. I know of one restaurant owner who uses Twitter to advertise on Tuesdays which for him is historically the slowest day of the week. His philosophy is better to make 90% of a sale than no customers at all.
What has your experience been with using Twitter in your restaurant business?
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